2pure , Branding __ Monday, May 6, 2013 2:11 AM - Shady Deeb

How would your most important customer describe you in five words? Does your culture support your strategy? Have you ever checked or analyzed your brand?

Sometimes we might ask what is a Brand strategy? Well it is about clearly defining the meaning of your company or product and aligning everything to support that meaning and position. Opinions, good instincts, and creative thinking are not enough when it comes to brand analysis. Brand analysis involves sizing up a business situation and deciding on a strategy.

In order to successfully establish a business brand, we have to think of 3 important strategies, The customer Analysis, the Competitor analysis and A self analysis. Be aware, you have to discover your identity at the beginning of your search, Is your brand a product, an organization, a person or a symbol? Don't mix between them to achieve your value and credibility.


Read More

2pure , Business __ Monday, March 4, 2013 11:26 AM - Shady Deeb

The Client is always right, even when he makes his worst actions. For that reason, companies always try to satisfy their needs by creating the best service strategies and applying it between the employees. Once the strategy is well abided, it will give its best influence. But when the service does not meet the expectations, we'll face a service failure, what we call the Bottleneck.

But what is bottleneck? Let me explain it to you in an easy way. Have you ever been in a supermarket when you are shopping (and in this situation you're in the bottom of the bottle, where you have your space, your freedom, a good service), but once you're done your shopping, and will to pay, then you will b stocked in the neck of the bottle, waiting your turn to pay in a very long lane.
When you’re talking about overall business effectiveness, the first thing you have to figure out is where the bottleneck is within your business, what do you need to do, add more stations, check the efficient of your staff or there are hidden gaps?
Read More

2pure , Online Publishing __ Monday, March 4, 2013 11:23 AM - Shady Deeb

What makes your blog different from the other? The style, the target or how the audience has reacted with it. Sometimes you may ask what is the difference between you and another blogger, and why he could get all this attention, but you have to remember, once you are yourself, you will get a real engagement, and If your blog doesn’t sound like you, it’s time to rewrite until it’s genuine. This issue is very important at 2pure branding agency, our 4 portals www.ra2ed.com, www.nawa3em.com, www.gheir.com and www.chababs.com are specified by the clear and direct info, for that reason we were able in a short time to compete the best in the market, as we're always acting real and direct. And you as a blogger, how you must express yourself in your blogs?
Read More