2pure , Online Publishing __ Friday, August 23, 2013 1:23 PM - Rudolf Jabre

Many entrepreneurs and small business owners usually make the mistake of focusing on what is needed to launch a startup, and disregard how to make it run effectively. This fact is backed by a high rate of failures of many small businesses. What entrepreneurs miss more often that starting a business is not equivalent for success. Practical experience has shown clearly that it does not always work out that way. As an entrepreneur, I have recorded along the years 5 signs, which will alert you that your business is at risk.

Knowing in time when your business has a problem is good because it offers you the chance to feint total failure if you still can. Whenever you notice any of these 5 signs, it signals a wake-up call for you to do something very quickly to save your business and get it back on the right tracks towards success.
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2pure , Social Media __ Friday, August 23, 2013 12:56 PM - Rudolf Jabre

Social media is not the answer to a problem that faced the market. It is just another tool we used to help us achieve our business aims; it opened up new markets and horizons we couldn’t reach by another means. Social media also provided a low-cost method to market our product, companies or brands.

Social media helps you interact with a new fraction of customers, you cannot reach through the conventional ways or the classic offline marketing methods. However, social media marketing is an effective way to keep your existing customers happy.

Here are five easy tips to help you increase your income torrent from existing customers with social media.
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2pure , Business __ Monday, May 6, 2013 2:23 AM - Rudolf Jabre

When I look back to my beginnings in this industry many years ago, when social networking was still crawling into our society, I recall with humility that my path would have been much harder and my company’s success less reachable without some great mentors who gave me advice and guidance when I needed them most.

So why do you need a mentor for your startup? I’m a strong believer in learning from people’s success and, more importantly, their mistakes. Individuals who have gone through the exciting but trying process of starting a company have a great deal to offer entrepreneurs.

A mentor is someone with more business practice and understanding than you who assists you as a reliable confidante over a stretched period of time and he usually takes this mission free of charge, but why do they do this? The prime reason consists in mentoring as a way of giving back to their community and to society at large.

They may do it to develop their skills as a teacher, manager, strategist, or consultant. And a true mentoring relationship also works in both directions—they learn about new ideas from you just as you learn timeless wisdom from them.


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2pure , Business __ Monday, May 6, 2013 2:15 AM - Rudolf Jabre

The best thing about having an online business, is the fact of there are many online tools and resources that will help you lunching your startup, however the overwhelming number of online tools might lead you into taking some wrong choices, therefore choosing the right ones will be essential to your business, Here we offer you some of the best startup tools, knowing that there may be many others, these tools vary based on your needs and the phase your startup is in:

Buying a Domain Name: GoDaddy, is one of the best online tools that offers you domain names at very good prices, in addition, they have the lowest prices on the extensions and country domains like .com, .net, .org, the newer ones like .co, .us and ..ca and .co.uk.

Web Hosting: For web hosting, ipage has been awarded number one hosting website in 2013, with a fast and accurate supporting team they have managed to minimize the problems we always face to its minimum. If you need something cheaper than Ipage or Media Temple, take a look at Host Gator. These guys can get you started from a very cheap cost; they’re very reliable with great support people.


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2pure , Entrepreneurship __ Monday, May 6, 2013 2:02 AM - Rudolf Jabre

Launching your own business is a big deal. To have a growing successful business involves a lot of commitment, and patience. You will need to be able to organize your time, and your team.

The prospective can be unlimited, however running a business will not outfit everyone, and so you should be honest with yourself and consider whether or not you have what it takes to go it on your own.

It can be challenging for new startups to gather media care — budgets are tight, relationships with journalists may not be that strong and illuminating on a new idea is tough. Not to mention, early-stage startups usually only employ a few people focused on product and development. Therefore, marketing and public relations are often tackled piecemeal by whoever has time.

Therefore we offer you five tips to launch your startup, helping you to be on the top of your game as fast as possible, and be able to spread your new idea as wide as you want.


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2pure , Business __ Monday, May 6, 2013 1:57 AM - Rudolf Jabre

It is well known, that many have good ideas, even great and innovative ones, but few act upon them and even fewer manage to transform their ideas into successful business.

Based on a long experience in the market, where we saw many bright ideas get wasted out of lack of planning or will to work hard. It’s not about creativity or intelligence but about the willingness to plan and the courage to dive into a risky field.

Here, we offer you a road map that will help you turning your idea into a successful business and real money.

Often the business concept statement changes during feasibility testing and business planning as the founder learns more about the market and potential profitability of the business. Eventually, however, the entrepreneur should be able to accurately, clearly and succinctly describe the essence of the business to others in two or three sentences. In some cases, a single sentence may do.


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2pure , Entrepreneurship __ Monday, May 6, 2013 1:53 AM - Rudolf Jabre

The most important asset of your business is without a doubt, your team. The project idea might be brilliant, but without a coherent solid team, your idea won’t be transformed into a success story.

Therefore, motivating your team might seem a hard task to do, and it’s not just about giving them raises to their salaries, it’s also about having the right atmosphere in your company that enhances the creativity and the solidarity of your team.

Here at 2Pure, our team is our pride and our major asset, and we have managed along the years to maintain its unity and harmony, so how do you motivate your employees for a maximized productivity, and we share 8 tips to enhance team spirit in your company.


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2pure , Social Media __ Monday, May 6, 2013 1:38 AM - Rudolf Jabre

The leap Online video has made in the last decade is just phenomenal, ten years ago; the world of online video was mostly used by professionals in limited and closed settings. Connections were slow, bandwidth was limited, and video gear was expensive and large. It was really the dynamic evolution of the Internet that helped to spread the idea that online video - millions of people around the world shooting it, uploading it, viewing it via broadband - was even possible. Video is big just about any way you look at it.

Online video has all of a sudden created infinite layers for content, and the subsequent division has been massive. Every minute, more than 35 hours of content are uploaded to YouTube. And numerous other sites are hosting and developing online video. It's hyper-fragmentation, but in many ways, it's just a continuation of a trend we've seen in video for the past couple decades.

According to eMarketer, nearly three quarters of all U.S. retailers featured video on their sites, which is up 55 percent from a year earlier. So, online video is just a continuation of the video fragmentation story that boomed in the mid- 90’s. As TV fragmented from few networks to hundreds, all sorts of new content emerged.


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2pure , Business __ Monday, May 6, 2013 1:29 AM - Rudolf Jabre

Your staff is your main investment, and the most important asset, the business idea might be an innovative one, will fade eventually if you do not have the right team to implicate and develop it. The network and the way in which social media has changed people’s lives has made marketing a business and building a user base/audience much easier, largely removing the significant cost of gaining traction for a new market entry.

One thing that hasn’t changed is the importance businesses should place on people. Smart, talented people will make a bad product great. Bad people will kill your business.

Wanting to be the smartest, most experienced person in your company is a mistake many founders make. Having people that are more experienced and often smarter than you working within the business will define how your company grows. First of all, you should know that in your company you are the leader, and as one, hiring people smarter than you is a proof, that you are wiser.

In most establishments managers are experts, and leaders are generalist. What we have to realize is that the work is not done by the leader the work is done by the team. So here is the point- if we hire the best team we get the best results.

Therefore, we recommend you, to follow some simple tips while choosing your staff;
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2pure , Advertising __ Monday, March 4, 2013 10:26 AM - Rudolf Jabre

After the world witnessed the sharpest decline ever recorded in 2009 that reached 9, 6 % the advertising market has been slow to recover. This is primarily because the basic economic recovery has been sluggish and irregular, as is normally the case when recessions are caused by financial crisis.

However, you may want to rethink your advertising budget for the coming years. Spending on online advertising in the Middle East is rising. By the end of 2013, online advertising is expected to increase by 4% in the region, Zawya says according to reports from Arab Media Outlook.


If you want to translate that into numbers, spending would reach AED 977 million. Currently about 1% of the overall ad spending goes online.

Regional spending on online advertising is expected to grow by 25-35 percent as a result of the recession, as we witness a greater shift from print to online advertising, according to a study titled “Game Not Over”, that study was recently released by global management consultant firm, Booz & Company.

Why? - Online advertising is cheaper compared to other channels such as television and print and is far more targeted. It offers better investment and a better return Online advertising spending in the GCC-Levant countries remains below 1 percent of the total globally, according to a recent study by Madar Research.
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2pure , Business __ Monday, March 4, 2013 10:21 AM - Rudolf Jabre

Tackling the topic of e-commerce in our region raises an obvious question; when was the last time you bought something online from the Middle East? For many of us who are at ease with shopping online in general – and have also experience e-commerce in this region – the answers will range from rarely to irregularly. For many others the answer is never, or even more expected that there’s not really that much products to buy online from/in the Middle East…
However E- Commerce is invading the MENA countries, but each has a different methodology to face the challenges and grab the opportunities. Dubai, which has long seen itself as the region's commercial hub, has already opened the Dubai Internet City and the Dubai Media City.
Early in 2005, Souq.com was a new Web site modeled after eBay in the United States, catering to the promising online transaction market in the Middle East. In the last week of October 2012, the fast-growing site received $45 million in funding from international investors, creating a new standard for the region’s developing e-commerce scene.
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2pure , Advertising __ Tuesday, February 12, 2013 12:13 PM - Rudolf Jabre

Viral marketing is a critical facade of any successful business. Otherwise referred to as word-of-mouth marketing, Viral is today's electronic equivalent of archaic rumor, gossip or tittle-tattle, this practice is one of the least expensive options that any business enterprise has for advertising purposes. In simple terms, it refers to the broadcast of a marketing message from one individual to another or what someone says about a particular company to anyone else.

Viral marketing is a credible form of publicity because it does not come straight from the company's managers, but rather, it comes as a direct outcome of the business' performances. While this message can be relayed orally, today it is more likely that the message will appear on someone's Facebook or MySpace page as part of their daily expelling or blogging process. Viral marketing can either break a company or make it one of the most successful enterprises in its field.

In the past, people used to read company’s assessments and depend on what they heard on television and radio commercials. Today, however, consumers want to hear what it is that "real" people have to say about products and services that they are interested in themselves.
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2pure , Entrepreneurship __ Wednesday, February 6, 2013 12:42 PM - Rudolf Jabre

Nowadays, the online presence has become vital for all enterprises. In this context the entrepreneurs turned to the web to access easily a fast growing market, where business opportunities proliferate and the start-ups are mainly digital enterprises.

The digital entrepreneurship highlights the growing use of the internet in and for enterprises and commerce. In the perspective of possessing their own business and enjoy a margin of freedom and assembling work and fun, the digital entrepreneurship found a vast number of fan motivated by pursuing success and maintaining their freedom.

These personal motivations will lead the entrepreneur to establish an enterprise on the web; however this entrepreneur should acquire skills in web marketing and development which will offer him a global view that will help him in adjusting his offer and business model.

In addition to the above mentioned benefits, the digital entrepreneurship has minimized the huge financial risks that would occur in the normal offline business;
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2pure , Online Publishing __ Friday, January 25, 2013 12:30 PM - Rudolf Jabre

It would be fair to say that the industry of publishing made a major leap the past few years with the introduction of online publishing.

Starting from the invention of the first printing press in the fifteenth century, on through the ages, highlighting countless revolutions in publishing and the introduction of newspapers, right up to today's digital era where online content is created and spread universally in a blink of an eye.

The e-world had an impact on publishing similar to the huge transformation made by the introduction of the printing press few centuries ago, publishing, advertising PR and marketing are all increasingly tangled nowadays.

Thanks to the numeric digital world, publishing has crossed the traditional obstacles and removed the barriers to access everyone everywhere making it possible for a regular user to become a publisher in the modern day. Today we witness the dawn of self-publishing platforms through social media and distribution channels, any individual, brand or business can now become a publisher with very few boundaries; however the issue of protecting intellectual property rights rises with the fall of these frontiers.
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2pure , Advertising __ Friday, January 25, 2013 12:27 PM - Rudolf Jabre

Each year, the sale of smartphones is increasing by phenomenal percentages in the world and in the Middle East, where consumers are oriented towards the new generation of smartphones.

The increase of mobile advertising is directly related to this fast growing market, where advertisers should get aware of the new and fast platform to reach consumers in a blink.

Berg Insight forecasts the global mobile advertising market to grow at a compound annual growth rate of 43 percent to € 8.7 billion in 2014, but the question that rises is what would be the share of the middle east of these huge budgets? Will the advertisers in this region take advantage of the booming market?

The attraction for telecom firms is clear with a Middle East mobile advertising market that consultancy Booz & Co expects to more-than-triple in value to $400 million by 2014.
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