2pure , Entrepreneurship __ Monday, May 6, 2013 1:48 AM - Zoya Sakr Jabre

It is not a secret that women are facing enormous challenges in the MENA region, to gain their rights and equality, from different aspects of their daily life, to the battlefield of business and commerce, a long path of struggle, women have to make to gain their rightful place at the front seat of our society. There are a number of cultural challenges facing women in the Middle East who want to become entrepreneurs, but those belonging to the middle class face a peculiar financial barrier, Indeed very rare investors are willing nowadays to invest in a business headed by a woman, in my opinion; women could be great entrepreneurs, with their natural instinctive ability to organize and manage a team, they could outclass any competitor.

Despite uncountable female entrepreneur’s success stories around the world, three major challenges face women in this region; obstacles are of a cultural, legal and funding nature.

Women haven’t gained yet their rightful social status, where they could argue and defy a man, have different opinion, be independent and free. This autonomy is crucial for anyone to dive into the entrepreneurial world where he should take decisions and lead.


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2pure , Branding __ Monday, May 6, 2013 1:18 AM - Zoya Sakr Jabre

In essence, online branding ideas have a simple goal of building a trusted brand, a model name if you like.

But the principals of starting a brand in the e-world are little different from those required in the offline world.


Thinking that branding is expensive, or that only multinationals with huge budgets can do it, or that it’s a complex strategy limited to the experts is false in the virtual world where the online branding has an aspect so simple that anyone could do it with humble costs.

Companies of all magnitudes are joining the web, not only to build their own websites, but also to expand their digital presence via social media channels and company blogs. It’s at this initial stage that it’s more important than ever to establish a successful online branding strategy. Here’re a few tips on how to go about doing that.

The principal tool for stimulating a brand via the internet is, of course, the company website where displaying the company logo and corporate colors generously together with any registered trademarks must be one of the first steps in the process of establishing a company’s visual identity.
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2pure , Branding __ Wednesday, February 6, 2013 12:40 PM - Zoya Sakr Jabre

Success in the online business is the aim of every entrepreneur who entered and invested in the e-market, where any achievement is closely related to building a personal and unique brand; marketers need to recognize that online branding should be a priority as it can help you achieve your goals by driving added revenue for your business. In short, if you want to grow your business online, you first need to grow your brand.

So how did we manage to build brands such as www.nawa3em.com ,www.ra2ed.com, www.gheir.com or www.chababs.com and raise them to become leaders in their category? What are the factors in building these brands that made out of them a success story?

For us it was all about building an entity that will echo with our customers and keep them coming back again and again, each brand had its own strategy and targeted a certain audience by adjusting its content and services to the needs of a certain public, Not only will building our brand online go a long way to boost awareness and build our reputation, but the more people are invested in our brand, the greater the chances are that they will actively seek it out and remain loyal.
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2pure , Branding __ Friday, January 25, 2013 12:22 PM - Zoya Sakr Jabre

Content is the core of any web presence, it defines the relationship with the consumer and the online surfer, whether it’s a long stable interactive and personalized content which will engage a long term interaction with the public or it’s a transient experience affected by a fading interest which will lead eventually to a separation with the e-public. Whether you’re a retailer, a media site or a social startup, it’s compelling, up-to-date and relevant content that attracts and engages users. If your content isn’t right, your customers simply won’t engage with it in the way you hope.

Therefore, leading websites in the Middle East such as www.ra2ed.com, www.nawa3em.com made sure to be surfing with the public on the same wave, knowing their interests, updating their content daily based on the surfers’ needs and orientations.
The rise of search and social marketing has not changed this basic truth about the way that the web works. When people link to you, they’re linking to your content. When they share via social networks, they’re sharing your content. It means that great content should be just as important to marketers as it is to the people using the Internet to talk, learn and buy. It turns out that content is still king.
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