2pure , Technology __ Tuesday, February 12, 2013 10:08 AM - Hassan Hashem

What are the benefits from the mobile Apps nowadays?


During the biggest revolution of the Internet world, people have been trained to share their minds, ideas, knowledge, interests, and much more issues online. In the last five years since Apple launched the iPhone device, and distributed their Stores around the world, the mobile applications have grown into a multibillion-dollar market as a result of those revolutions. Nowadays, consumers download Smartphone apps to play games, manage their stock portfolios, track their workouts, listen to music, entertain, social connect worldwide, and much more fields that mostly cover people’s daily life cycle.

According to the above facts, the Mobile Application’s technology took the biggest roles in various business work’s areas, depending on a survey conducted by Constant Contact, Inc. the vast majority or 90 percent of event planners say they would like to learn the application of mobile technology for such occasions. While small business understands the value of mobile technology for even promotions, they also know there is a large gap between the level of interest and available skill.

The survey revealed:
81 percent plan to increase mobile technology for events in the coming year
23 percent promote events using hashtags –  #s (Technology used in several Main social Apps)
Accordingly, the Mobile Application has been the most important tool to promote your business and reach more than 400 Million Apple Store’s user (According to Apple, Inc. 2012 statistic).
In general, there were 835 million Smartphone users in 2011 statistics (via Business Insider)
64% of mobile phone time is spent on apps (Nielsen 2012)
13.4% texting, 11.1% browser, 5.5% social networking apps, 5.4% dialer, 5.3% email/IM, 2.3% music/video, 1.1% camera, 55.8% other apps (Nielsen 2012)
Shortly, it’s highly recommended to know that with today's market going mobile, Apps help you keep pace:
Benefits for business – Apps:
Build relationships
Build loyalty
Reinforce your brand
Increase your visibility
Increase your accessibility
Solve the problem of getting stuck in spam folders
Increase sell-through
Increase exposure across mobile devices
Connect you with on-the-go consumers
Generate repeat business
Give you tools that are driving the "New App Economy"
Enhance your social networking strategies

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