2pure , Social Media __ Monday, May 6, 2013 1:38 AM - Rudolf Jabre

Rudolf Jabre: The future of Online Videos

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The leap Online video has made in the last decade is just phenomenal, ten years ago; the world of online video was mostly used by professionals in limited and closed settings. Connections were slow, bandwidth was limited, and video gear was expensive and large. It was really the dynamic evolution of the Internet that helped to spread the idea that online video - millions of people around the world shooting it, uploading it, viewing it via broadband - was even possible. Video is big just about any way you look at it.

Online video has all of a sudden created infinite layers for content, and the subsequent division has been massive. Every minute, more than 35 hours of content are uploaded to YouTube. And numerous other sites are hosting and developing online video. It's hyper-fragmentation, but in many ways, it's just a continuation of a trend we've seen in video for the past couple decades.

According to eMarketer, nearly three quarters of all U.S. retailers featured video on their sites, which is up 55 percent from a year earlier.
So, online video is just a continuation of the video fragmentation story that boomed in the mid- 90’s. As TV fragmented from few networks to hundreds, all sorts of new content emerged.

On another hand, advertisers can create content that users Love; Disintegration and online video have changed everything for content creators. It also changes everything for advertising. For years, marketers have tried to build ads and force viewers to watch them by bundling them with content. But viewers choose to watch these great ads instead of content.

The video industry has exploded through many transitions already and it is about to go through its largest yet. We think that this will be great for both the industry and for the viewer. Fragmentation will produce new opportunities for content producers, interactivity will allow for great advertisers to compete for attention with content, and junction of video sources will ultimately lead to a better experience for viewers. And that's the future we're working toward.

Therefore, the shape of online video’s future is getting revealed, where we will see more and more;

• Developing the online video efficiency
: Online sellers will be able to have an accurate approach to measuring the efficiency of online video.
• Online Video a personalized tool: Through online video, retailers are working to make the website experience resemble the in-store experience, where content will be adaptable to the visitor’s needs and therefore, more specialized and diverse content will be available.
• The era of mobile videos: Video's multi-platform capabilities enable online businesses to reach visitors wherever they are, powering the standing of video lists for consumers who, for example, might use them on handheld devices to aid comparison shopping as they browse in physical stores.
• Online video advertising: Video ads are six times more effective for brand-lifting than other ads, according to a recent case study by Beet.TV.
In ten years, we believe that online video broadcasting will be the most universal and accessible form of communication. The tools for video recording will continue to become smaller and more affordable. Personal media devices will be universal and interconnected. Even more people will have the opportunity to record and share even more video with a small group of friends or everyone around the world.

Over the next decade, people will be at the center of their video and media experience. More and more consumers will become creators. We will continue to help give people unlimited options and access to information, and the world will be a smaller place.
 

 

 

 

 

 

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