2pure , Advertising __ Monday, March 4, 2013 10:26 AM - Rudolf Jabre

After the world witnessed the sharpest decline ever recorded in 2009 that reached 9, 6 % the advertising market has been slow to recover. This is primarily because the basic economic recovery has been sluggish and irregular, as is normally the case when recessions are caused by financial crisis.

However, you may want to rethink your advertising budget for the coming years. Spending on online advertising in the Middle East is rising. By the end of 2013, online advertising is expected to increase by 4% in the region, Zawya says according to reports from Arab Media Outlook.


If you want to translate that into numbers, spending would reach AED 977 million. Currently about 1% of the overall ad spending goes online.

Regional spending on online advertising is expected to grow by 25-35 percent as a result of the recession, as we witness a greater shift from print to online advertising, according to a study titled “Game Not Over”, that study was recently released by global management consultant firm, Booz & Company.

Why? - Online advertising is cheaper compared to other channels such as television and print and is far more targeted. It offers better investment and a better return Online advertising spending in the GCC-Levant countries remains below 1 percent of the total globally, according to a recent study by Madar Research.
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2pure , Advertising __ Tuesday, February 12, 2013 12:13 PM - Rudolf Jabre

Viral marketing is a critical facade of any successful business. Otherwise referred to as word-of-mouth marketing, Viral is today's electronic equivalent of archaic rumor, gossip or tittle-tattle, this practice is one of the least expensive options that any business enterprise has for advertising purposes. In simple terms, it refers to the broadcast of a marketing message from one individual to another or what someone says about a particular company to anyone else.

Viral marketing is a credible form of publicity because it does not come straight from the company's managers, but rather, it comes as a direct outcome of the business' performances. While this message can be relayed orally, today it is more likely that the message will appear on someone's Facebook or MySpace page as part of their daily expelling or blogging process. Viral marketing can either break a company or make it one of the most successful enterprises in its field.

In the past, people used to read company’s assessments and depend on what they heard on television and radio commercials. Today, however, consumers want to hear what it is that "real" people have to say about products and services that they are interested in themselves.
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2pure , Advertising __ Friday, January 25, 2013 12:27 PM - Rudolf Jabre

Each year, the sale of smartphones is increasing by phenomenal percentages in the world and in the Middle East, where consumers are oriented towards the new generation of smartphones.

The increase of mobile advertising is directly related to this fast growing market, where advertisers should get aware of the new and fast platform to reach consumers in a blink.

Berg Insight forecasts the global mobile advertising market to grow at a compound annual growth rate of 43 percent to € 8.7 billion in 2014, but the question that rises is what would be the share of the middle east of these huge budgets? Will the advertisers in this region take advantage of the booming market?

The attraction for telecom firms is clear with a Middle East mobile advertising market that consultancy Booz & Co expects to more-than-triple in value to $400 million by 2014.
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