2pure , Online Publishing __ Friday, August 23, 2013 1:23 PM - Rudolf Jabre

Many entrepreneurs and small business owners usually make the mistake of focusing on what is needed to launch a startup, and disregard how to make it run effectively. This fact is backed by a high rate of failures of many small businesses. What entrepreneurs miss more often that starting a business is not equivalent for success. Practical experience has shown clearly that it does not always work out that way. As an entrepreneur, I have recorded along the years 5 signs, which will alert you that your business is at risk.

Knowing in time when your business has a problem is good because it offers you the chance to feint total failure if you still can. Whenever you notice any of these 5 signs, it signals a wake-up call for you to do something very quickly to save your business and get it back on the right tracks towards success.
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2pure , Social Media __ Friday, August 23, 2013 12:56 PM - Rudolf Jabre

Social media is not the answer to a problem that faced the market. It is just another tool we used to help us achieve our business aims; it opened up new markets and horizons we couldn’t reach by another means. Social media also provided a low-cost method to market our product, companies or brands.

Social media helps you interact with a new fraction of customers, you cannot reach through the conventional ways or the classic offline marketing methods. However, social media marketing is an effective way to keep your existing customers happy.

Here are five easy tips to help you increase your income torrent from existing customers with social media.
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2pure , Business __ Thursday, May 16, 2013 10:32 AM - Samer Zaarour

As a team leader sometimes you speak loudly saying: “The team is dedicated, they are staying late and working on weekends yet the target is not met. Is there any solution?”

Let me tell you a story that can help you understand more the situation you are facing.

When I was at school we were divided into 3 groups, the first group hated the sport session, the second one was sportive and the third one was athletic. Personally, I was from the second group. One day the sport teacher informed us that will have a run competition, I was very excited about it and I told myself I will make today an unbeatable score.

I was keeping an eye on the athletic guys; I wanted to make sure to be on the same line with them during the run. Go!!! , the teacher said. The first 3 tours everything was under control, the athletics were running beside me, and I was so happy and proud, suddenly in the forth tour they accelerated, the thing that obliged me to make a big effort to follow them, in the final tour they accelerated more, I tried my best to catch up with them but failed. When we finished, one of the athletic guys put his hand on my shoulder and said to me “you made remarkable results today”.


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2pure , Business __ Monday, May 6, 2013 2:23 AM - Rudolf Jabre

When I look back to my beginnings in this industry many years ago, when social networking was still crawling into our society, I recall with humility that my path would have been much harder and my company’s success less reachable without some great mentors who gave me advice and guidance when I needed them most.

So why do you need a mentor for your startup? I’m a strong believer in learning from people’s success and, more importantly, their mistakes. Individuals who have gone through the exciting but trying process of starting a company have a great deal to offer entrepreneurs.

A mentor is someone with more business practice and understanding than you who assists you as a reliable confidante over a stretched period of time and he usually takes this mission free of charge, but why do they do this? The prime reason consists in mentoring as a way of giving back to their community and to society at large.

They may do it to develop their skills as a teacher, manager, strategist, or consultant. And a true mentoring relationship also works in both directions—they learn about new ideas from you just as you learn timeless wisdom from them.


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2pure , Business __ Monday, May 6, 2013 2:15 AM - Rudolf Jabre

The best thing about having an online business, is the fact of there are many online tools and resources that will help you lunching your startup, however the overwhelming number of online tools might lead you into taking some wrong choices, therefore choosing the right ones will be essential to your business, Here we offer you some of the best startup tools, knowing that there may be many others, these tools vary based on your needs and the phase your startup is in:

Buying a Domain Name: GoDaddy, is one of the best online tools that offers you domain names at very good prices, in addition, they have the lowest prices on the extensions and country domains like .com, .net, .org, the newer ones like .co, .us and ..ca and .co.uk.

Web Hosting: For web hosting, ipage has been awarded number one hosting website in 2013, with a fast and accurate supporting team they have managed to minimize the problems we always face to its minimum. If you need something cheaper than Ipage or Media Temple, take a look at Host Gator. These guys can get you started from a very cheap cost; they’re very reliable with great support people.


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2pure , Branding __ Monday, May 6, 2013 2:11 AM - Shady Deeb

How would your most important customer describe you in five words? Does your culture support your strategy? Have you ever checked or analyzed your brand?

Sometimes we might ask what is a Brand strategy? Well it is about clearly defining the meaning of your company or product and aligning everything to support that meaning and position. Opinions, good instincts, and creative thinking are not enough when it comes to brand analysis. Brand analysis involves sizing up a business situation and deciding on a strategy.

In order to successfully establish a business brand, we have to think of 3 important strategies, The customer Analysis, the Competitor analysis and A self analysis. Be aware, you have to discover your identity at the beginning of your search, Is your brand a product, an organization, a person or a symbol? Don't mix between them to achieve your value and credibility.


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2pure , Application __ Monday, May 6, 2013 2:05 AM - Elie abi saab

Comparing the cash pouring into Apple’s App Store versus its app marketplace competitor Google Play isn’t much of a contest. A November study from app analytics company shows that the App Store’s monthly revenues are 300 percent greater than Google Play’s.

But why does the huge disparity persist? Especially since the number of Android users out there in the mobile world long ago surpassed those using iOS. The short answer, developers say, is Apple’s maniacal quality control. But they also stress that the very same control-freak approach often means Android is a better choice to launch and grow some kinds of app businesses.

There are a number of factors that contribute to Apple’s App store revenue dominance. The App Store was the first, it is the largest, and you probably already have a credit card on file with Apple. But the most important reason for its financial success, developers say, is Apple’s tortuous approval process.


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2pure , Entrepreneurship __ Monday, May 6, 2013 2:02 AM - Rudolf Jabre

Launching your own business is a big deal. To have a growing successful business involves a lot of commitment, and patience. You will need to be able to organize your time, and your team.

The prospective can be unlimited, however running a business will not outfit everyone, and so you should be honest with yourself and consider whether or not you have what it takes to go it on your own.

It can be challenging for new startups to gather media care — budgets are tight, relationships with journalists may not be that strong and illuminating on a new idea is tough. Not to mention, early-stage startups usually only employ a few people focused on product and development. Therefore, marketing and public relations are often tackled piecemeal by whoever has time.

Therefore we offer you five tips to launch your startup, helping you to be on the top of your game as fast as possible, and be able to spread your new idea as wide as you want.


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2pure , Business __ Monday, May 6, 2013 1:57 AM - Rudolf Jabre

It is well known, that many have good ideas, even great and innovative ones, but few act upon them and even fewer manage to transform their ideas into successful business.

Based on a long experience in the market, where we saw many bright ideas get wasted out of lack of planning or will to work hard. It’s not about creativity or intelligence but about the willingness to plan and the courage to dive into a risky field.

Here, we offer you a road map that will help you turning your idea into a successful business and real money.

Often the business concept statement changes during feasibility testing and business planning as the founder learns more about the market and potential profitability of the business. Eventually, however, the entrepreneur should be able to accurately, clearly and succinctly describe the essence of the business to others in two or three sentences. In some cases, a single sentence may do.


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2pure , Entrepreneurship __ Monday, May 6, 2013 1:53 AM - Rudolf Jabre

The most important asset of your business is without a doubt, your team. The project idea might be brilliant, but without a coherent solid team, your idea won’t be transformed into a success story.

Therefore, motivating your team might seem a hard task to do, and it’s not just about giving them raises to their salaries, it’s also about having the right atmosphere in your company that enhances the creativity and the solidarity of your team.

Here at 2Pure, our team is our pride and our major asset, and we have managed along the years to maintain its unity and harmony, so how do you motivate your employees for a maximized productivity, and we share 8 tips to enhance team spirit in your company.


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2pure , Entrepreneurship __ Monday, May 6, 2013 1:48 AM - Zoya Sakr Jabre

It is not a secret that women are facing enormous challenges in the MENA region, to gain their rights and equality, from different aspects of their daily life, to the battlefield of business and commerce, a long path of struggle, women have to make to gain their rightful place at the front seat of our society. There are a number of cultural challenges facing women in the Middle East who want to become entrepreneurs, but those belonging to the middle class face a peculiar financial barrier, Indeed very rare investors are willing nowadays to invest in a business headed by a woman, in my opinion; women could be great entrepreneurs, with their natural instinctive ability to organize and manage a team, they could outclass any competitor.

Despite uncountable female entrepreneur’s success stories around the world, three major challenges face women in this region; obstacles are of a cultural, legal and funding nature.

Women haven’t gained yet their rightful social status, where they could argue and defy a man, have different opinion, be independent and free. This autonomy is crucial for anyone to dive into the entrepreneurial world where he should take decisions and lead.


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2pure , Social Media __ Monday, May 6, 2013 1:38 AM - Rudolf Jabre

The leap Online video has made in the last decade is just phenomenal, ten years ago; the world of online video was mostly used by professionals in limited and closed settings. Connections were slow, bandwidth was limited, and video gear was expensive and large. It was really the dynamic evolution of the Internet that helped to spread the idea that online video - millions of people around the world shooting it, uploading it, viewing it via broadband - was even possible. Video is big just about any way you look at it.

Online video has all of a sudden created infinite layers for content, and the subsequent division has been massive. Every minute, more than 35 hours of content are uploaded to YouTube. And numerous other sites are hosting and developing online video. It's hyper-fragmentation, but in many ways, it's just a continuation of a trend we've seen in video for the past couple decades.

According to eMarketer, nearly three quarters of all U.S. retailers featured video on their sites, which is up 55 percent from a year earlier. So, online video is just a continuation of the video fragmentation story that boomed in the mid- 90’s. As TV fragmented from few networks to hundreds, all sorts of new content emerged.


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2pure , Entrepreneurship __ Monday, May 6, 2013 1:33 AM - Samer Zaarour

Sometimes meetings are disorganized and could result in unclear decisions and confusion. Below are tips that help you to lead a successful meeting:

• Know when to set a meeting and when to use e-mail When topics are complex don’t create a never-ending email thread, do not spent time composing long e-mail while in 10 minutes meetings you summarize the whole situation. In the other hand when topics are easy it better to deal with them by e-mails or quick phone call.

• Involve the right people Make sure who need to be invited to the meeting; some people may complain that it is waste of time for him because the subject of the meeting is outside the scope of his work, other may just come and throw negative thoughts.

• Create an agenda Keeping everything in head is a very hard mission, you will forget important notes. Make an agenda where you write all topics, ideas, and questions and tell the people you invited about this agenda, so they think about it, make their researches and prepare answers.


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2pure , Business __ Monday, May 6, 2013 1:29 AM - Rudolf Jabre

Your staff is your main investment, and the most important asset, the business idea might be an innovative one, will fade eventually if you do not have the right team to implicate and develop it. The network and the way in which social media has changed people’s lives has made marketing a business and building a user base/audience much easier, largely removing the significant cost of gaining traction for a new market entry.

One thing that hasn’t changed is the importance businesses should place on people. Smart, talented people will make a bad product great. Bad people will kill your business.

Wanting to be the smartest, most experienced person in your company is a mistake many founders make. Having people that are more experienced and often smarter than you working within the business will define how your company grows. First of all, you should know that in your company you are the leader, and as one, hiring people smarter than you is a proof, that you are wiser.

In most establishments managers are experts, and leaders are generalist. What we have to realize is that the work is not done by the leader the work is done by the team. So here is the point- if we hire the best team we get the best results.

Therefore, we recommend you, to follow some simple tips while choosing your staff;
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2pure , Advertising __ Monday, March 4, 2013 10:26 AM - Rudolf Jabre

After the world witnessed the sharpest decline ever recorded in 2009 that reached 9, 6 % the advertising market has been slow to recover. This is primarily because the basic economic recovery has been sluggish and irregular, as is normally the case when recessions are caused by financial crisis.

However, you may want to rethink your advertising budget for the coming years. Spending on online advertising in the Middle East is rising. By the end of 2013, online advertising is expected to increase by 4% in the region, Zawya says according to reports from Arab Media Outlook.


If you want to translate that into numbers, spending would reach AED 977 million. Currently about 1% of the overall ad spending goes online.

Regional spending on online advertising is expected to grow by 25-35 percent as a result of the recession, as we witness a greater shift from print to online advertising, according to a study titled “Game Not Over”, that study was recently released by global management consultant firm, Booz & Company.

Why? - Online advertising is cheaper compared to other channels such as television and print and is far more targeted. It offers better investment and a better return Online advertising spending in the GCC-Levant countries remains below 1 percent of the total globally, according to a recent study by Madar Research.
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2pure , Business __ Monday, March 4, 2013 10:21 AM - Rudolf Jabre

Tackling the topic of e-commerce in our region raises an obvious question; when was the last time you bought something online from the Middle East? For many of us who are at ease with shopping online in general – and have also experience e-commerce in this region – the answers will range from rarely to irregularly. For many others the answer is never, or even more expected that there’s not really that much products to buy online from/in the Middle East…
However E- Commerce is invading the MENA countries, but each has a different methodology to face the challenges and grab the opportunities. Dubai, which has long seen itself as the region's commercial hub, has already opened the Dubai Internet City and the Dubai Media City.
Early in 2005, Souq.com was a new Web site modeled after eBay in the United States, catering to the promising online transaction market in the Middle East. In the last week of October 2012, the fast-growing site received $45 million in funding from international investors, creating a new standard for the region’s developing e-commerce scene.
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2pure , Branding __ Monday, May 6, 2013 1:18 AM - Zoya Sakr Jabre

In essence, online branding ideas have a simple goal of building a trusted brand, a model name if you like.

But the principals of starting a brand in the e-world are little different from those required in the offline world.


Thinking that branding is expensive, or that only multinationals with huge budgets can do it, or that it’s a complex strategy limited to the experts is false in the virtual world where the online branding has an aspect so simple that anyone could do it with humble costs.

Companies of all magnitudes are joining the web, not only to build their own websites, but also to expand their digital presence via social media channels and company blogs. It’s at this initial stage that it’s more important than ever to establish a successful online branding strategy. Here’re a few tips on how to go about doing that.

The principal tool for stimulating a brand via the internet is, of course, the company website where displaying the company logo and corporate colors generously together with any registered trademarks must be one of the first steps in the process of establishing a company’s visual identity.
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2pure , Social Media __ Monday, March 4, 2013 10:11 AM - Jaafar Serhal

Put simply, social networking is a way for one person to meet up with other people on the Net. That's not all though. Some people use social networking sites for meeting new friends on the Net. Other's use it to find old friends. Then there are those who use it to find people who have the same problems or interests they have, this is called niche networking.
How to use social media in a better way?

For parents and caretakers: Parents and the caretakers have to alert themselves regarding social media and the means which their teens may use. And they should be aware of the risks to understand and navigate technology. Family discussions are also one of the recommendations which will help teenagers in avoiding using internet.
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2pure , Online Publishing __ Monday, March 4, 2013 11:23 AM - Shady Deeb

What makes your blog different from the other? The style, the target or how the audience has reacted with it. Sometimes you may ask what is the difference between you and another blogger, and why he could get all this attention, but you have to remember, once you are yourself, you will get a real engagement, and If your blog doesn’t sound like you, it’s time to rewrite until it’s genuine. This issue is very important at 2pure branding agency, our 4 portals www.ra2ed.com, www.nawa3em.com, www.gheir.com and www.chababs.com are specified by the clear and direct info, for that reason we were able in a short time to compete the best in the market, as we're always acting real and direct. And you as a blogger, how you must express yourself in your blogs?
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2pure , Application __ Thursday, February 28, 2013 4:52 PM - Hassan Hashem

Apple Inc. presents 3 programs for the technical users to benefit from their Stores:

IOS Development (iPhone Operating System Apps).

Mac Development (Mac device’s software’s)

Safari Development (MAC devices default browser)

As we titled how to achieve some profits from the Mobile Apps, we will highlight on the IOS Development Program (Dedicated for Mobile Programming).

The Developer or the business owner will choose their program type if it’s individual program or engaged by a company, then after some personal and billing applications, he will be able after few days to start developing using Apple’s certificate to identify his applications in the Store.
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