2pure , Entrepreneurship __ Monday, May 6, 2013 2:02 AM - Rudolf Jabre

Launching your own business is a big deal. To have a growing successful business involves a lot of commitment, and patience. You will need to be able to organize your time, and your team.

The prospective can be unlimited, however running a business will not outfit everyone, and so you should be honest with yourself and consider whether or not you have what it takes to go it on your own.

It can be challenging for new startups to gather media care — budgets are tight, relationships with journalists may not be that strong and illuminating on a new idea is tough. Not to mention, early-stage startups usually only employ a few people focused on product and development. Therefore, marketing and public relations are often tackled piecemeal by whoever has time.

Therefore we offer you five tips to launch your startup, helping you to be on the top of your game as fast as possible, and be able to spread your new idea as wide as you want.


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2pure , Entrepreneurship __ Monday, May 6, 2013 1:53 AM - Rudolf Jabre

The most important asset of your business is without a doubt, your team. The project idea might be brilliant, but without a coherent solid team, your idea won’t be transformed into a success story.

Therefore, motivating your team might seem a hard task to do, and it’s not just about giving them raises to their salaries, it’s also about having the right atmosphere in your company that enhances the creativity and the solidarity of your team.

Here at 2Pure, our team is our pride and our major asset, and we have managed along the years to maintain its unity and harmony, so how do you motivate your employees for a maximized productivity, and we share 8 tips to enhance team spirit in your company.


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2pure , Entrepreneurship __ Monday, May 6, 2013 1:48 AM - Zoya Sakr Jabre

It is not a secret that women are facing enormous challenges in the MENA region, to gain their rights and equality, from different aspects of their daily life, to the battlefield of business and commerce, a long path of struggle, women have to make to gain their rightful place at the front seat of our society. There are a number of cultural challenges facing women in the Middle East who want to become entrepreneurs, but those belonging to the middle class face a peculiar financial barrier, Indeed very rare investors are willing nowadays to invest in a business headed by a woman, in my opinion; women could be great entrepreneurs, with their natural instinctive ability to organize and manage a team, they could outclass any competitor.

Despite uncountable female entrepreneur’s success stories around the world, three major challenges face women in this region; obstacles are of a cultural, legal and funding nature.

Women haven’t gained yet their rightful social status, where they could argue and defy a man, have different opinion, be independent and free. This autonomy is crucial for anyone to dive into the entrepreneurial world where he should take decisions and lead.


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2pure , Entrepreneurship __ Monday, May 6, 2013 1:33 AM - Samer Zaarour

Sometimes meetings are disorganized and could result in unclear decisions and confusion. Below are tips that help you to lead a successful meeting:

• Know when to set a meeting and when to use e-mail When topics are complex don’t create a never-ending email thread, do not spent time composing long e-mail while in 10 minutes meetings you summarize the whole situation. In the other hand when topics are easy it better to deal with them by e-mails or quick phone call.

• Involve the right people Make sure who need to be invited to the meeting; some people may complain that it is waste of time for him because the subject of the meeting is outside the scope of his work, other may just come and throw negative thoughts.

• Create an agenda Keeping everything in head is a very hard mission, you will forget important notes. Make an agenda where you write all topics, ideas, and questions and tell the people you invited about this agenda, so they think about it, make their researches and prepare answers.


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2pure , Entrepreneurship __ Wednesday, February 6, 2013 12:42 PM - Rudolf Jabre

Nowadays, the online presence has become vital for all enterprises. In this context the entrepreneurs turned to the web to access easily a fast growing market, where business opportunities proliferate and the start-ups are mainly digital enterprises.

The digital entrepreneurship highlights the growing use of the internet in and for enterprises and commerce. In the perspective of possessing their own business and enjoy a margin of freedom and assembling work and fun, the digital entrepreneurship found a vast number of fan motivated by pursuing success and maintaining their freedom.

These personal motivations will lead the entrepreneur to establish an enterprise on the web; however this entrepreneur should acquire skills in web marketing and development which will offer him a global view that will help him in adjusting his offer and business model.

In addition to the above mentioned benefits, the digital entrepreneurship has minimized the huge financial risks that would occur in the normal offline business;
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