2pure , Business __ Thursday, May 16, 2013 10:32 AM - Samer Zaarour

As a team leader sometimes you speak loudly saying: “The team is dedicated, they are staying late and working on weekends yet the target is not met. Is there any solution?”

Let me tell you a story that can help you understand more the situation you are facing.

When I was at school we were divided into 3 groups, the first group hated the sport session, the second one was sportive and the third one was athletic. Personally, I was from the second group. One day the sport teacher informed us that will have a run competition, I was very excited about it and I told myself I will make today an unbeatable score.

I was keeping an eye on the athletic guys; I wanted to make sure to be on the same line with them during the run. Go!!! , the teacher said. The first 3 tours everything was under control, the athletics were running beside me, and I was so happy and proud, suddenly in the forth tour they accelerated, the thing that obliged me to make a big effort to follow them, in the final tour they accelerated more, I tried my best to catch up with them but failed. When we finished, one of the athletic guys put his hand on my shoulder and said to me “you made remarkable results today”.


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2pure , Business __ Monday, May 6, 2013 2:23 AM - Rudolf Jabre

When I look back to my beginnings in this industry many years ago, when social networking was still crawling into our society, I recall with humility that my path would have been much harder and my company’s success less reachable without some great mentors who gave me advice and guidance when I needed them most.

So why do you need a mentor for your startup? I’m a strong believer in learning from people’s success and, more importantly, their mistakes. Individuals who have gone through the exciting but trying process of starting a company have a great deal to offer entrepreneurs.

A mentor is someone with more business practice and understanding than you who assists you as a reliable confidante over a stretched period of time and he usually takes this mission free of charge, but why do they do this? The prime reason consists in mentoring as a way of giving back to their community and to society at large.

They may do it to develop their skills as a teacher, manager, strategist, or consultant. And a true mentoring relationship also works in both directions—they learn about new ideas from you just as you learn timeless wisdom from them.


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2pure , Business __ Monday, May 6, 2013 2:15 AM - Rudolf Jabre

The best thing about having an online business, is the fact of there are many online tools and resources that will help you lunching your startup, however the overwhelming number of online tools might lead you into taking some wrong choices, therefore choosing the right ones will be essential to your business, Here we offer you some of the best startup tools, knowing that there may be many others, these tools vary based on your needs and the phase your startup is in:

Buying a Domain Name: GoDaddy, is one of the best online tools that offers you domain names at very good prices, in addition, they have the lowest prices on the extensions and country domains like .com, .net, .org, the newer ones like .co, .us and ..ca and .co.uk.

Web Hosting: For web hosting, ipage has been awarded number one hosting website in 2013, with a fast and accurate supporting team they have managed to minimize the problems we always face to its minimum. If you need something cheaper than Ipage or Media Temple, take a look at Host Gator. These guys can get you started from a very cheap cost; they’re very reliable with great support people.


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2pure , Business __ Monday, May 6, 2013 1:57 AM - Rudolf Jabre

It is well known, that many have good ideas, even great and innovative ones, but few act upon them and even fewer manage to transform their ideas into successful business.

Based on a long experience in the market, where we saw many bright ideas get wasted out of lack of planning or will to work hard. It’s not about creativity or intelligence but about the willingness to plan and the courage to dive into a risky field.

Here, we offer you a road map that will help you turning your idea into a successful business and real money.

Often the business concept statement changes during feasibility testing and business planning as the founder learns more about the market and potential profitability of the business. Eventually, however, the entrepreneur should be able to accurately, clearly and succinctly describe the essence of the business to others in two or three sentences. In some cases, a single sentence may do.


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2pure , Business __ Monday, May 6, 2013 1:29 AM - Rudolf Jabre

Your staff is your main investment, and the most important asset, the business idea might be an innovative one, will fade eventually if you do not have the right team to implicate and develop it. The network and the way in which social media has changed people’s lives has made marketing a business and building a user base/audience much easier, largely removing the significant cost of gaining traction for a new market entry.

One thing that hasn’t changed is the importance businesses should place on people. Smart, talented people will make a bad product great. Bad people will kill your business.

Wanting to be the smartest, most experienced person in your company is a mistake many founders make. Having people that are more experienced and often smarter than you working within the business will define how your company grows. First of all, you should know that in your company you are the leader, and as one, hiring people smarter than you is a proof, that you are wiser.

In most establishments managers are experts, and leaders are generalist. What we have to realize is that the work is not done by the leader the work is done by the team. So here is the point- if we hire the best team we get the best results.

Therefore, we recommend you, to follow some simple tips while choosing your staff;
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2pure , Business __ Monday, March 4, 2013 11:26 AM - Shady Deeb

The Client is always right, even when he makes his worst actions. For that reason, companies always try to satisfy their needs by creating the best service strategies and applying it between the employees. Once the strategy is well abided, it will give its best influence. But when the service does not meet the expectations, we'll face a service failure, what we call the Bottleneck.

But what is bottleneck? Let me explain it to you in an easy way. Have you ever been in a supermarket when you are shopping (and in this situation you're in the bottom of the bottle, where you have your space, your freedom, a good service), but once you're done your shopping, and will to pay, then you will b stocked in the neck of the bottle, waiting your turn to pay in a very long lane.
When you’re talking about overall business effectiveness, the first thing you have to figure out is where the bottleneck is within your business, what do you need to do, add more stations, check the efficient of your staff or there are hidden gaps?
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2pure , Business __ Monday, March 4, 2013 10:21 AM - Rudolf Jabre

Tackling the topic of e-commerce in our region raises an obvious question; when was the last time you bought something online from the Middle East? For many of us who are at ease with shopping online in general – and have also experience e-commerce in this region – the answers will range from rarely to irregularly. For many others the answer is never, or even more expected that there’s not really that much products to buy online from/in the Middle East…
However E- Commerce is invading the MENA countries, but each has a different methodology to face the challenges and grab the opportunities. Dubai, which has long seen itself as the region's commercial hub, has already opened the Dubai Internet City and the Dubai Media City.
Early in 2005, Souq.com was a new Web site modeled after eBay in the United States, catering to the promising online transaction market in the Middle East. In the last week of October 2012, the fast-growing site received $45 million in funding from international investors, creating a new standard for the region’s developing e-commerce scene.
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